Adopting real-time marketing to stay relevant today

Real-time marketing is “on-the-fly” participation by brands in the events, topics, and ideas trending at that very moment among target audiences online. Marketing campaigns have been planned well in advance over the years, but the time consuming processes slows their activities. However, to stay relevant in the market place it is imperative to engage in real time marketing in today’s world, where speed and agility are dominant factors in the success of a business

Today information gathering isn’t just faster, it is also far more collaborative than ever before as the internet has fundamentally changed the pace of business, compressing time and rewarding speed. What happens around the world is now shared in seconds as more people are now engaged with all the different sources information such as social media, mobile, online video, TV radio, etc. Marketers need to respond to new developments in real time.

                                                                                                   

Today’s consumer is skilled at finding information across a whole host of sources, and for marketers to break through, they must be prepared to engage their targets more nimbly, sharing relevant content around the clock in earned, owned, shared and paid media channels simultaneously.

Americans spend one out of every four minutes online in social networks where news and opinions are delivered by trusted brands and contacts. Time spent with “traditional” media has become a team sport too, with more than half of adults surfing the Internet and 40 percent visiting a social network while watching TV. The question is, which companies have succeeded in the engagement of real time marketing. What were the strategies adopted?

Social media: a powerful marketing tool

                         

In the last few years social media has seen a tremendous growth and popularity. Not being on social media means one belongs to the ages of antiquity. Social media has become trendy. However, the sad part of it is that most of users of social media have still not been able to harness its tremendous benefits. The truth is, social media when used strategically over time is the most powerful form of marketing and market research the world has ever seen.

Many users have the perception that just opening a Facebook account, Twitter and the others will get you connected to the rest of the world. It tell you it demands real work it's not a magic. Users of social media must understand that apart from just building relationships, it is a great marketing tool. It is a tool for listening, not just talking.

A survey reveals that 22.5 percent of Americans spend their time on social media. I think more organizations should take strategic advantage of this platform. The social media brand that Americans spend the most time with, the report finds, is Facebook, by an enormous margin. During May, when the report was compiled, Americans spent 53.5 billion minutes on Facebook.com from computers at home and work. (That was up 6 percent from 50.6 billion minutes in May 2010.) Facebook reaches 70 percent of active Internet users in the United States, the report says, and of the visitors to Facebook, 62 percent were female.