Present
day billboard
advertising roots can be traced to lithography, an invention of the
late 1790s. This invention paved way for
the possibility to mass produce as many posters and announcements as businesses
needed. At that time the quality of the posters could not stand up to the
exposure of outdoor elements for prolonged periods of time, which was a major limitation.
Technological advancements however has made it to overcome some of these
limitations
It is hard to escape a billboard, as it stares in
the face most people who spend more time in their Billboard advertising is one
of the most cost effective forms of advertising on the market. There are tons
of endless design possibilities in billboard advertising as it is continuously
employing new technologies. Digital billboard appeals to technologically-driven
minds. It also helps advertisers stay on top of current trends and
incorporating those into daily messages.
Billboard advertising can help
people to find the place to eat, sleep, and get fuel for their cars, the
nearest ATM machines. In fact, most billboards are memorable images that help
us make our lives more worthwhile. Imagine driving yourself to a place you are
not familiar with and suddenly be struck with the urge to eat; or your car
conking out on you because the gas tank is empty. Billboards provide do you information
when there's no available person to point to.
72% of billboard viewers frequently or sometimes shop on their
way home from work
68% frequently or sometimes make their shopping decisions
while in the car
38% make the decision to stop at the store while on their
way home
24% say they were motivated to visit a particular store that
day because of an outdoor ad message
32% visited the retailer they saw on a billboard later that
week
50% reported receiving directional information from a
billboard
24% said they have immediately visited a business because of
an outdoor ad message
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