Adopting real-time marketing to stay relevant today

Real-time marketing is “on-the-fly” participation by brands in the events, topics, and ideas trending at that very moment among target audiences online. Marketing campaigns have been planned well in advance over the years, but the time consuming processes slows their activities. However, to stay relevant in the market place it is imperative to engage in real time marketing in today’s world, where speed and agility are dominant factors in the success of a business

Today information gathering isn’t just faster, it is also far more collaborative than ever before as the internet has fundamentally changed the pace of business, compressing time and rewarding speed. What happens around the world is now shared in seconds as more people are now engaged with all the different sources information such as social media, mobile, online video, TV radio, etc. Marketers need to respond to new developments in real time.

                                                                                                   

Today’s consumer is skilled at finding information across a whole host of sources, and for marketers to break through, they must be prepared to engage their targets more nimbly, sharing relevant content around the clock in earned, owned, shared and paid media channels simultaneously.

Americans spend one out of every four minutes online in social networks where news and opinions are delivered by trusted brands and contacts. Time spent with “traditional” media has become a team sport too, with more than half of adults surfing the Internet and 40 percent visiting a social network while watching TV. The question is, which companies have succeeded in the engagement of real time marketing. What were the strategies adopted?