ONLINE VIDEO ADVERTISING
Video
advertising is the fastest growing form of online advertising.It uses both the power of storytelling which is traditionally associated with TV advertising.It’s an effective way to drive leads and generate
demands.The visual element plays a crucial role for
business, as it gives them the opportunity to reach a wide audience that they
might not have reached with traditional marketing and advertising.
Gone are the days when companies had to make strict budgets for an
advert for a TV advertising. Today, you can create a very simple concept, quick
and cheap to create, and get it up and running online in a matter of hours. If
you can create a piece of video content that goes viral, it can have a huge
effect on your business.
With the likes of YouTube and Vimeo giving the opportunity to everyone
from small businesses, it is no astonishing that video has become the largest area of investment for business marketing.
Online videos have the potential of
going viral online. Because videos are easy to pass along to others, often when
the viewer of a video sees a product, service or information they like, they
will share it with other people they know or other people they feel can benefit
from what the video contains.
According
to a current a current stats here YouTube gets more than 1 BILLION unique users each month. Nielsen
reports that YouTube reaches more US
adults 18 to34 years old than ANY cable network. Over 6 billion hours of video are watched
each month on YouTube and that number is growing every year.
I think Old Spice is a great example of a company that utilizes this concept of posting videos on YouTube in order to make them go viral instead of paying for television commercials all the time. They still do have commercials on television, but ever since they started making really funny commercials, consumers' attention turned to YouTube to find more of their funny videos and now, from what I have seen, Old Spice airs smaller clips of their larger, funnier commercials that are on YouTube to persuade people to visit that site so that they do not have to air all of their commercials.
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