Sunday, May 4, 2014


ONLINE VIDEO ADVERTISING 

Video advertising is the fastest growing form of online advertising.It uses both the power of storytelling which is traditionally associated with TV advertising.It’s an effective way to drive leads and generate demands.The visual element plays a crucial role for business, as it gives them the opportunity to reach a wide audience that they might not have reached with traditional marketing and advertising.

Gone are the days when companies had to make strict budgets for an advert for a TV advertising. Today, you can create a very simple concept, quick and cheap to create, and get it up and running online in a matter of hours. If you can create a piece of video content that goes viral, it can have a huge effect on your business.


With the likes of YouTube and Vimeo giving the opportunity to everyone from small businesses, it is no astonishing that video has become the largest area of investment for business marketing.
Online videos have the potential of going viral online. Because videos are easy to pass along to others, often when the viewer of a video sees a product, service or information they like, they will share it with other people they know or other people they feel can benefit from what the video contains.
According to a current a current stats here YouTube gets more than 1 BILLION unique users each month. Nielsen reports that YouTube reaches more US adults 18 to34 years old than ANY cable network. Over 6 billion hours of video are watched each month on YouTube and that number is growing every year.

1 comment:

  1. I think Old Spice is a great example of a company that utilizes this concept of posting videos on YouTube in order to make them go viral instead of paying for television commercials all the time. They still do have commercials on television, but ever since they started making really funny commercials, consumers' attention turned to YouTube to find more of their funny videos and now, from what I have seen, Old Spice airs smaller clips of their larger, funnier commercials that are on YouTube to persuade people to visit that site so that they do not have to air all of their commercials.

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